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Engels the benefits of relationship marketing
Globalization, competition and market saturation have caused a growing interest By firms in developing strategies directed at creating brand loyalty among their customers, especially in markets with low growth rates.Ä°n order to reach this objective relationship marketing must be applied, which considers the mutual benefits derived from the creation of stable relationships between buyers and sellers.

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Turks Globalleşme, rekabet ve piyasa canlılığı
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